BUS 490 Week 8 Assignment 2 –
Strayer NEW
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Assignment 2: Preparing a
Comprehensive Case Analysis, Part 2
Due
Week 8 and worth 275 points
Write
a 5-6 page paper in which you complete the remaining steps of a comprehensive
written analysis as described in Part 6 of the textbook, specifically:
1. Prepare any two (2) of the
following matrices to justify the strategies you will be recommending: SWOT
Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP
Matrix.
2. Discuss the advantages and
disadvantages of at least two (2) alternative strategies.
3. Recommend specific strategies and
objectives for the firm to follow over the next three (3) years.
Include an
itemized estimate of costs for each year.
4. Compare and contrast your
recommendations to the actual strategies planned by the company.
5. Specify how your recommendations
can be implemented and the results you expect. Include a
recommended timetable
for the action items you are suggesting.
6. Explain in detail how you will
review and evaluate the success of the strategies you
recommended.
7. Research and cite at least three
(3) reputable, academic sources.
Your
assignment must follow these formatting requirements:
Be typed,
double-spaced, using Times New Roman font (size 12), with one-inch margins on
all sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page is not included in the
required assignment page length.
The specific course outcomes associated with
this assignment are:
Describe the
application of the various types of basic alternative strategies and
considerations for their use.
Formulate business
strategies through an analysis of the operating environments (external and
internal, domestic and international).
Integrate knowledge
of the various business disciplines and develop alternative strategic actions
to fit a variety of operational environments.
Explain the key
management issues associated with strategy implementation and the
considerations for managing change.
Use technology and
information resources to research issues in business policy.
Write clearly and
concisely about business policy using proper writing mechanics.
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